PENGARUH PERSEPSI HARGA PENDIDIKAN,PHYSICAL EVIDENCE DAN KUALITAS LAYANAN TERHADAP KEPUASAN MAHASISWA UNUGHA CILACAP

Dina Prasetiyaningrum

Abstract


Penelitian ini bertujuan untuk mengetahui tentang pengaruh persepsi harga pendidikan, physical evidence dan kualitas layanan terhadap tingkat kepuasan mahasiswa UNUGHA Cilacap.Penelitian ini dilakukan di Universitas Nahdlatul Ulama Al Ghazali (UNUGHA) Cilacap dengan mengunakan metode surveykepada mahasiswa Fakultas Ekonomi yang masih aktif. Survey dilakukan terhadap 123sampel responden dengan kuesioner. Data yangdikumpulkan kemudian diolah mengunakan program SPSS untuk melihatpengaruh dari tiap-tiap variabel yang diteliti.Hasil pengujian instrument penelitian menyimpulkan bahwa semua butir pertanyaan tiap variabel valid dan reliabel. Uji asumsi klasik menunjukkan bahwa data berdistribusi normal. Hasil dari penelitian menunjukkan bahwa variabel persepsi harga pendidikan, physical evidencedan kualitas layanan berkorelasi positif terhadap tingkat kepuasan mahasiswa.

 

Kata kunci : Persepsi Harga, Physical evidence, kualitas layanan dan kepuasan Mahasiswa

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