THE ROLE OF HIGHER EDUCATION IN ENHANCING THE COMPETITIVENESS OF SMEs IN ASEAN ECONOMIC COMMUNITY (AEC): UNIVERSITI TEKNOLOGI MARA’S EXPERIENCE.

Dr Rohana Ngah

Abstract


This paper presents the role of Higher Education in assisting SMEs in Malaysia. The role of higher education and universities in entrepreneurship is crucial especially in helping SMEs to be more competitive and sustainable in the market place. Universities are not only to offer business solutions from researches but also provide a pool of young entrepreneurs to the nation. Through various initiatives by government and universities, SMEs can be innovative and resilient especially in global market competition.

Keywords


ASEAN ECONOMIC COMMUNITY (AEC)

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References


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