TINGKAT KEWIRAUSAHAAN DAN KESUKSESAN PADA USAHA KECIL MENENGAH (UKM)

Abstract

The purpose of this paper is to determine the level or characteristics of
entrepreneurship to achieve success in Small and Medium Enterprises (SMEs). SMEs
play a role in providing employment and equity of income through business
opportunities. Problems of SMEs on the difficulty of access to markets, information aid,
financial aid, and capital constraints. Facing such problems requires a strategy to
achieve the success of Small and Medium Enterprises (SMEs) by improving the
characteristics of entrepreneurs, characteristics of SMEs, and business performance.

Keyword : Entrepreneur Characteristics, SMEs Characteristics, SMEs success factor,
Business Success.