TINGKAT KEWIRAUSAHAAN DAN KESUKSESAN PADA USAHA KECIL MENENGAH (UKM)

Dina Prasetiyaningrum

Abstract


The purpose of this paper is to determine the level or characteristics of entrepreneurship to achieve success in Small and Medium Enterprises (SMEs). SMEs play a role in providing employment and equity of income through business opportunities. Problems of SMEs on the difficulty of access to markets, information aid, financial aid, and capital constraints. Facing such problems requires a strategy to achieve the success of Small and Medium Enterprises (SMEs) by improving the characteristics of entrepreneurs, characteristics of SMEs, and business performance.

 

Keyword :Entrepreneur Characteristics, SMEs Characteristics, SMEs success factor, Business Success.

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References


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